Before you publish your book you need to consider marketing and publicity, and more importantly- your budget for both.
Book Publicity is bringing attention to your product.
With gal-friday publicity, we will work with you to:
- Improve Your Visibility
- Develop a cost effective cohesive Author Book Marketing Plan
- Turn Readers into Fans
- Sell yourself, the Author and your Books
- Advise you on additions to your website to make it work well for you
- Stimulate Conversation about your products
Publicity builds awareness about your book, it does NOT mean instant sales. Publicity is not guaranteed, but we do the best we can to get you media bookings. We hope that you can see the value of working on publicity as part of your marketing plans (which you should all have- this is the Business of Writing!)
We offer flat rates and monthly retainer rates for continuous publicity. Having publicity for several months or longer is the best way to maximize your book awareness.
Package A- 10 hours
The Author Platform Foundation Package
This foundational package is designed to give you marketing tools to promote your book and the foundation of your publicity platform. In this package we offer a Marketing and Publicity plan that outlines where and who you should be contacting for your book, a press release (with 3 revisions) and distribution to Canadian media outlets using our database and the wire with- you guessed it personalized follow ups!!
This may also include may include developing a campaign to complement your current branding, website e-newsletter, speaking engagements, and other platform building information.
Once you have this package, we can then continue monthly utilizing all the marketing tools to get you into the spotlight!
- Optional coolness- for very reasonable rates: 3 page Media Kit/Sell Sheet/Wordpress website set up/Social media set up (all the basics to get you going)
Package B- 15 hours
The Let’s get rolling Package
This package is designed to give you marketing tools to promote your book and get you rolling. It includes everything in the foundational package, but with several press releases, customized pitches, continuous media pitching, targeted distribution online and through traditional means, as well as including social media. This package gives us more time to publicize you and your book every month and focus on the areas that need special attention.
BEST DEAL!!!
Package C 20 hours
The “Hitting the big time” package
With 20 hours a month we focus on every area of your marketing, advertising, and publicity that we can, in Canada and the U.S. This allows us to utilize real time marketing and pr techniques with social media, spend more time booking media interviews, sending out more press releases and focusing on follow ups and pitches. It also includes media training if requested. This is our most popular publicity package!
Package D- 30 hours
The “Ultimate Tell the World” publicity package
For 30 hours a month we include everything in the other two packages but increase the social media aspects as well as the real time pr and marketing. We use the latest tools to get the word out about your book, and add in an International element to publicity. We use the wire, our database and our overseas contacts to build awareness of your book to everyone we speak to! This package is highly utilized by professional speakers as they embark on tours and use their book to help promote workshops and seminars.
E-book Insanity
Everyday something new comes out about what platform your E-book should be published with and how to sell them. We can help you wade through the jargon to find the best place to publish your e-book and help you with your marketing and publicity. No one is going to buy your e-book unless they know about it. That’s where we come in. Don’t let places like Create Space convince you their marketing is better. They don’t offer follow ups- they just announce your publication. They use templates- we don’t. There are no guarantees with publicity, but we guarantee that for our prices we offer a better deal! Drop us a line and we’ll send you a quote.
We are happy to speak to you about what you are looking for in a publicity package and we are always open to chatting about mixing it up to get you closer to reaching your goals. Nothing that we have listed is set in stone- give us a call at 604-366-7846 or drop us a line at Rachel@gal-fridaypublicity.com
